Translate or Transform: Medical Affairs in Developing and Emerging Markets

While most pharmaceutical companies apply standard Medical Affairs strategies to developing markets, these models often fail because they ignore local realities. "Translate or Transform" is the essential practitioner textbook designed to replace global frameworks with field-tested solutions for emerging economies. Across twenty-six chapters, it provides the tools needed to design geography-specific MSL structures, build community influence, and generate relevant local evidence. Featuring seven original frameworks and practical templates, this guide helps leaders and MSLs align scientific impact with strategic outcomes in resource-constrained environments. Whether managing specialized portfolios in large territories or overseeing global affiliates, this book offers the specific roadmaps required for success where traditional models fall short.